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PHOTOGRAPHER • IMAGE ACTIVIST

AS SEEN ON

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ABOUT

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CHROME is a collectible photography book and cultural experience by acclaimed photographer and visual storyteller Alvin C. Jacobs Jr. Featuring nearly 100 striking images, the project celebrates the people, style, freedom, and brotherhood that define Black motorcycle culture. More than a collection of photographs, CHROME is a visual archive preserving the stories, identity, and legacy of riders across generations.
 

Originally launched at the Harvey B. Gantt Center for African-American Arts + Culture in Charlotte, North Carolina, CHROME continues beyond the pages through exhibitions, artist talks, book signings, dealership activations, museum installations, campus programs, and community events that bring photography and motorcycle culture together in powerful ways.
 

Alvin's work has been recognized through projects including Black Behind Bars, Welcome to Brookhill, and Know Justice Know Peace, as well as collaborations with Harley-Davidson, Daytona Bike Week, The Enthusiast magazine, and national motorcycle events. Through CHROME, he invites audiences to experience a culture built on community, self-expression, and the open road.

LEARN MORE

Alvin C. Jacobs Jr. is a nationally recognized photographer, image activist, author, and cultural documentarian whose work preserves the people, places, movements, and stories that shape modern history. Known for his striking black-and-white imagery and his ability to capture truth with depth and dignity, Jacobs has built a powerful career documenting social justice movements, Black culture, community histories, and the visual language of resilience.

From Ferguson to Charlotte, his lens has been present for some of America’s most defining cultural and social moments. His acclaimed bodies of work, including Welcome to Brookhill, K(no)w Justice, K(no)w Peace, and Black Behind Bars, have helped establish him as a visual historian whose photography does more than document — it preserves memory, honors identity, and invites conversation.
 

In recent years, Jacobs’ work has expanded into a dynamic intersection of documentary photography, culture, lifestyle, and brand storytelling. As a second-generation biker and longtime storyteller of Black motorcycle culture, he has developed a distinctive visual voice around the freedom, brotherhood, style, and healing found within the motorcycle community. This evolution has led to major creative opportunities, including his collaboration with Harley-Davidson on its Racewear campaign, his feature in The Enthusiast Magazine, and his commissioned storytelling work for Harley-Davidson documenting Daytona Black Bike Week 2026.
 

In 2025-2026, Jacobs received a City of Charlotte Proclamation, recognizing his artistic contributions, cultural impact, and commitment to preserving stories that matter. That same year, he premiered CHROME, his first authorship project and photography book, at the Harvey B. Gantt Center for African-American Arts + Culture. Rooted in Black motorcycle culture, CHROME explores the riders, rituals, freedom, brotherhood, and legacy of a community whose stories deserve to be seen, honored, and remembered.

Alvin’s artistry lives at the intersection of culture, memory, movement, and legacy. Whether documenting a neighborhood, a protest, a brand campaign, a rider, or a historic cultural moment, his work is guided by one mission: to make the unseen unforgettable.
 

Today, Alvin C. Jacobs Jr. continues to create work for exhibitions, editorial platforms, cultural institutions, brands, organizations, and individuals seeking imagery with depth, intention, and soul.
 

Recent Highlights

  • Author of CHROME, Alvin C. Jacobs Jr.’s first photography book and authorship project

  • Premiered CHROME at the Harvey B. Gantt Center for African-American Arts + Culture 2026

  • Collaborated with Harley-Davidson on the Racewear campaign

  • Featured in The Enthusiast Magazine

  • Completed a commissioned write-up for Harley-Davidsondocumenting Daytona Black Bike Week 2026

  • Recipient of a City of Charlotte Proclamation recognizing his cultural and artistic contributions

  • Creator of Black Behind Bars, a photography project documenting Black motorcycle culture, identity, and legacy

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MEET

Motorcyclists on Harley Davidson motorcycles, HARLEY-DAVIDSON, ready to ride.
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